Innovating with Design Thinking

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Capability: Working with Others

Skill: Creative Thinking & Innovation

Language: uk

Duration: 14 hours

Reference: 8865

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Program

Design Thinking is an innovative approach originating from California that draws inspiration from the mindset of designers by placing the needs of the customer and experimentation at front and centre of the process.

This training allows participants to discover and practice the five-step Design Thinking approach. It's an approach focused on action, operational implementation, and testing ideas, aiming to provide the best possible value to users.

The Design Thinking process is based on three pillars:
  • Empathy: placing the customer at the centre of innovation, understanding their deep motivations, and anticipating their needs
  • Creativity: seeking original ideas that truly satisfy the customer's needs
  • Prototyping: accelerating the learning curve, quickly exposing the customer to proposed solutions, and reducing risks
Before
Digital learning activities to prepare yourself for the training and its implementation:
  • Defining your training objectives
  • Conducting a self-assessment of your skills
During - Group Session
1 - Mindset and principles of the approach
  • Understanding the paradigm shift of Design Thinking
  • Placing Design Thinking among other innovation approaches (Lean startup, agility)
  • Discovering the six-step Design Thinking approach

2 - Demonstrate empathy
  • Achieve customer empathy using four tools: the persona, the customer journey, the WHW questioning, the empathy map

3 – Define the need
  • Use three tools for defining the need: saturation and grouping, the angle of attack, the paradoxical question
  • Define the challenge to be solved to meet the needs of the customer

4 - Imagine
  • Facilitate a creativity session
  • Use four creativity tools: warm-up exercises, brainstorming, creative looping, idea sorting and selection

5 - Prototype and test the solution
  • Develop a prototype of the solution
  • Create the pitch for your innovation
  • Develop a testing protocol
  • Place the customer at front and centre of the testing process using two tools: the three appreciation sentences and the synthesis grid of opinions
After
Digital learning activities to facilitate the implementation of your learning in the workplace:
  • Ready-to-use tools
  • Micro-practicing programme by email
Assessment
An online questionnaire to assess your acquired skills

For Who?

  • Anyone in charge of an innovation project
  • Managers responsible for implementing and leading innovation
  • Project managers for new product/service development
  • R&D managers, marketing managers
  • Marketing product managers, sales managers, commercial directors

Prerequisites

N/A

Objectives

  • Being able to implement the Design Thinking approach to innovate in products and services
  • Practice using Design Thinking tools at each stage

Advantages

  • This training focuses on applying skills in workplace situations by combining the benefits of group training with individual digital learning activities for greater effectiveness
  • A best-seller training praised by thousands of learners
  • This learning journey is eligible for 14 PDUs in the Power Skills area, to maintain your PMP or PgMP certification.